Ep. 819 - Dan Gale (Principle, Leona Marketing)

Ep. 819 - Dan Gale (Principle, Leona Marketing)

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Dan Gale isn't shy about telling everyone that he finds the large sponsorship merger of Learfield-IMG College to be troubling for the landscape of collegiate athletics. Gale discusses some of the issues that arise from developing corporate sponsorship activation, especially with the lack of interest in signage and more interest in data. Gale discusses why he decided to move to an independent consultant model, along with the history behind his company's name. Twitter: @DanGaleJr

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